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A stunning stage for a visual narrative that blends drama, simplicity, and refined Italian intensity. The Resort 2026 show by Max Mara, set in the magnificent Royal Palace of Caserta—an 18th-century Baroque masterpiece—unfolded as a powerful and seductive story where classicism and modernity merge into a new vision of femininity.At the heart of this journey is a mythical figure, a Vesuvian Venus: part Sophia Loren, part Silvana Mangano, with a touch of Ingrid Bergman. A captivating and ambiguous persona—both diva and dandy—with a vamp-like allure and a subtly androgynous edge.The year 1951 emerges as a recurring theme throughout the collection,...

Feminine, sophisticated, and perfectly aligned with the codes of modern style — the new Max Mara Studio collection embodies everyday elegance designed for women who love to stand out with grace on every occasion.At the heart of the collection are impeccably tailored pieces: dresses with flawless silhouettes, blazer and trouser suits that strike a balance between sartorial precision and understated femininity, and a wide range of blouses and skirts crafted to elevate every moment — from office hours to special events.The collection is dominated by a refined palette of neutral and powdery tones, a signature of the brand, enhanced by...

Fashion enters a new era with MF Moda, introducing a game-changing feature set to transform the way we shop online. It’s called Virtual Try-On, and it’s now available on the App Store—a virtual fitting room powered by augmented reality and artificial intelligence, letting you try on clothes and accessories in real time, right from your smartphone.The experience is simple, intuitive, and strikingly realistic: choose an item, upload your photo, and see how it looks on you before making a purchase. Whether it’s a dress, a pair of shoes, or an accessory, you can try it on virtually, anytime, anywhere—with just...

In a Dubai reimagined as a contemporary mirage, Zegna unveils its Spring/Summer 2026 collection outside the official fashion calendar. The show takes place at the Dubai Opera, transformed for the occasion into a captivating “Villa Zegna,” where the brand’s Biella roots blend seamlessly with the desert sands.Creative director Alessandro Sartori delivers a deeply emotional and sensory collection, shaped by the concept of layering — garments stacked and styled to evoke memories, daily rituals, and the beauty of a life fully lived. Fluid, deconstructed silhouettes dominate both men’s and women’s looks, treated with washes and crumpling techniques that sculpt the fabric...